This Privacy Policy explains what personal data 444cm collects from Pakistani players and other users, how we use it, who we share it with, and what rights you have over your own information. We treat data protection as a core obligation, not an afterthought.
These six principles summarise how 444cm approaches the privacy and security of every player's personal information. The full legal detail is in the policy below.
444cm collects only the personal data that is strictly necessary for account registration, payment processing, KYC compliance, and delivering our gaming services. We do not collect data speculatively or for undefined future purposes.
All data transmitted between your device and 444cm is protected by TLS 256-bit encryption. Stored personal data is held in access-controlled, encrypted environments. Payment details are tokenised and never stored in plaintext on 444cm servers.
444cm does not sell, rent, or trade your personal data to any third party for commercial or marketing purposes. Your information is used only for the purposes described in this Privacy Policy and applicable legal obligations.
Registered 444cm players have the right to access, correct, export, and request deletion of their personal data. Requests are processed within 30 days. We provide a clear process for exercising all data rights without unnecessary friction.
444cm uses cookies and analytics only to the extent required for platform functionality, security, and performance improvement. We do not deploy cross-site advertising trackers or share browsing data with advertising networks.
If this Privacy Policy changes in a material way, 444cm will notify all registered players by email or on-platform notification in advance of the change taking effect. You will always know what data we hold and why.
444cm ("the Company," "we," "us," or "our") operates the online casino and sports betting platform accessible at 444cm.net and associated subdomains and applications. For the purposes of this Privacy Policy, 444cm is the data controller responsible for the personal data of players and visitors who interact with the 444cm platform.
444cm operates under an international gaming licence and is committed to meeting the data protection standards expected of licensed gaming operators. This Privacy Policy applies to all individuals who access or use the 444cm platform, including registered players, prospective players who browse without registering, and individuals who contact 444cm support.
Plain language note: This policy tells you exactly what we know about you, why we know it, and what we do with it. If you are a registered 444cm player in Pakistan and have a question about your own data, the contact details are in Section 14.
444cm collects personal data through several channels: directly from you during registration and account use, automatically as you interact with the platform, and in limited circumstances from third-party verification and payment service providers.
| Data Category | Specific Data Points | When Collected |
|---|---|---|
| Identity Data | Full legal name, date of birth, CNIC number, gender | Registration and KYC verification |
| Contact Data | Email address, Pakistani mobile number, residential address | Registration |
| Financial Data | Payment method details (tokenised), transaction history, deposit/withdrawal amounts in PKR | Deposits, withdrawals, KYC |
| KYC Documents | CNIC scan or photo, proof of address, payment method ownership evidence | KYC verification process |
| Support Data | Contents of support conversations, complaint details, screenshots provided | Customer support interactions |
| Responsible Gaming Data | Self-imposed limits, cool-off elections, self-exclusion requests | Responsible gaming tools |
When you access 444cm, certain technical and behavioural data is collected automatically by our platform systems:
444cm may receive limited personal data from trusted third-party partners, including payment processors (JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and cryptocurrency providers) for transaction verification purposes, and identity verification service providers engaged to assist with KYC compliance. Data received from these sources is used only for the purposes for which it was shared.
444cm uses the personal data described in Section 2 for the following specific purposes. We do not use personal data for any purpose not listed here without first obtaining your consent or updating this Policy.
444cm processes your personal data on one or more of the following legal bases:
Note on marketing opt-out: To stop receiving promotional communications from 444cm, use the unsubscribe link in any marketing email or contact support directly. Opting out of marketing does not affect your ability to use the 444cm platform.
444cm does not sell your personal data. We share personal data with third parties only in the following limited circumstances, and only to the extent necessary for each purpose:
When you make a deposit or request a withdrawal, your relevant payment details are shared with the applicable payment provider — JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, or a cryptocurrency processor — solely to execute the transaction. These providers are contractually bound to process your data only for the specific transaction and not to retain or use it for any other purpose.
For KYC compliance purposes, 444cm engages third-party identity verification service providers. Your CNIC details, date of birth, and related verification documents may be shared with these providers under strict data processing agreements that prohibit any secondary use.
444cm may disclose personal data to regulatory bodies, law enforcement agencies, or other competent authorities where required to do so by law, by court order, or under the terms of 444cm's gaming licence. We will notify affected players of such disclosure where we are legally permitted to do so.
444cm engages certain trusted third-party service providers to assist with platform operations, including cloud hosting, customer support software, and fraud detection services. These providers act as data processors on 444cm's behalf and are contractually prohibited from using your data for any purpose other than providing services to 444cm.
What we never do: 444cm never sells personal data to data brokers, advertising networks, or marketing companies. We never share player data with other gambling operators. We never disclose your CNIC or financial data to any party not described above.
444cm uses cookies and similar tracking technologies (such as local storage and session tokens) to operate and improve the platform. The following categories of cookies are used:
| Cookie Type | Purpose | Can Be Disabled? |
|---|---|---|
| Essential | Session management, login state, security tokens. Required for the platform to function. | No — platform will not work without these |
| Functional | Remembering your language preference, game history, and personalisation settings. | Yes — via browser settings |
| Analytics | Aggregated, anonymised data on how players navigate 444cm, used to improve platform performance. | Yes — via cookie preferences |
| Security | Fraud detection, bot prevention, and login anomaly detection. | No — required for account protection |
444cm does not use advertising or cross-site tracking cookies. To manage cookie preferences, adjust your browser settings. Note that disabling functional cookies may affect your platform experience, and disabling security cookies may prevent you from logging in.
444cm retains personal data only for as long as necessary to fulfil the purposes described in this Policy or as required by applicable law. The following retention periods apply as a general guideline:
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised so that it can no longer be associated with any individual. Anonymised data may be retained indefinitely for statistical and analytical purposes.
444cm implements technical and organisational security measures appropriate to the sensitivity of the personal data we process. These measures include:
In the event of a personal data breach that poses a risk to your rights and freedoms, 444cm will notify affected players as required by applicable data protection obligations. We maintain an incident response procedure to ensure timely and appropriate action in response to any confirmed breach.
Your role in security: While 444cm maintains robust technical security, you share responsibility for protecting your account by using a strong, unique password and enabling two-factor authentication. Never share your 444cm login credentials with anyone.
As a registered 444cm player, you have the following rights in relation to your personal data. To exercise any of these rights, contact 444cm support as described in Section 14. We will respond within 30 days.
Request a copy of the personal data 444cm holds about you, including what it is, where it came from, and how it is used.
Request correction of inaccurate or incomplete personal data held on your 444cm account.
Request deletion of your personal data where it is no longer necessary for the purposes it was collected, subject to our legal retention obligations.
Request a copy of your personal data in a structured, machine-readable format for transfer to another service provider.
Object to processing of your data based on legitimate interests, including profiling, and processing for direct marketing purposes.
Request that 444cm restricts how it uses your personal data while a complaint or verification request is being resolved.
Important limitations: Some rights are subject to exceptions. For example, 444cm cannot delete transaction records required under anti-money laundering law, or erase self-exclusion records during an active exclusion period. Where a right cannot be fully exercised, we will explain why.
Strict 21+ Requirement: 444cm is strictly prohibited to individuals under the age of 21. We do not knowingly collect personal data from anyone under 21. If we discover or are notified that a person under 21 has provided personal data to 444cm, we will immediately suspend the associated account and delete the personal data concerned.
If you are a parent or guardian and believe that a minor under your care has registered on 444cm or provided personal data to the platform, please contact 444cm support immediately. We take underage access extremely seriously and will act promptly on any such report.
444cm operates as an international gaming platform and, in the course of providing its services, may transfer your personal data to countries outside your country of residence, including countries that may have different data protection standards.
Where such transfers occur, 444cm ensures that appropriate safeguards are in place to protect your personal data, including contractual data protection clauses with receiving parties that impose obligations equivalent to those applied under 444cm's own data protection standards.
By registering on 444cm and accepting this Privacy Policy, you acknowledge and consent to the transfer of your personal data in accordance with the safeguards described in this section.
The 444cm platform may contain references to third-party payment systems or game providers. This Privacy Policy applies only to data processed by 444cm directly. Third-party services — including payment providers such as JazzCash, EasyPaisa, and banking partners — operate under their own privacy policies and 444cm is not responsible for how those parties process personal data once a transaction has been handed off to them.
We recommend reviewing the privacy policy of any third-party service you interact with in connection with your 444cm account.
444cm may update this Privacy Policy from time to time. Where changes are material — meaning they affect how we collect, use, or share your personal data in a way that is meaningfully different from the current Policy — we will notify registered players via email or on-platform notification at least 14 days before the changes take effect.
Minor or administrative changes (such as correcting a typographic error, clarifying existing wording without changing its meaning, or updating contact details) may be made without advance notice. The "Effective Date" at the top of this page will always reflect the date of the most recent update.
Your continued use of 444cm after the effective date of any updated Privacy Policy constitutes your acceptance of the revised terms. If you do not agree to the updated Policy, you must cease using the platform and contact support to arrange account closure.
For all privacy-related queries, data subject access requests, correction requests, or complaints about how 444cm handles your personal data, please contact our support team using the details below. We will acknowledge your request within 5 business days and provide a full response within 30 days.
Email: [email protected]
Live Chat: Available 24/7 on the 444cm platform
Response time: Data requests acknowledged within 5 business days; resolved within 30 days
Languages: English and Urdu — players across Karachi, Lahore, Islamabad, and Faisalabad welcome
When submitting a data access or correction request, please include your registered 444cm account email address or mobile number so we can locate your account efficiently. For identity verification purposes, we may ask you to confirm some account details before processing the request.
444cm keeps your personal information secure while you enjoy cricket betting, slots, and live casino games. Deposits via JazzCash and EasyPaisa are encrypted end-to-end. 21+ only. Play responsibly.
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